Latest virtual sports game boosts growing instant-win portfolio

Kiron Interactive, EGR B2B’s Virtual Sports Supplier of the Year 2021, has launched a new era in virtual golf with its completely redeveloped Up ‘n Down golf game — now featuring in-play betting and cash-out options.

Up ‘n Down’s simple yet immersive gameplay challenges players to predict whether a golfer will make it onto the green, sink the putt, or both. Players can select a golfer from a variety of characters and enjoy the action at their own pace with a host of intuitive in-play betting options.

With high-frequency, on-demand sessions, the game offers the flexibility to cash out at any time, with winnings paid instantly. Presented on a fresh interface with a thoughtfully designed user experience (UX), Up ‘n Down is built to engage sports-loving casino players and golf fans alike.

Jason Pretorius, co-CEO of Kiron, said:
“As one of the world’s most popular sports, we’ve taken the longer form of golf and packaged it into an intuitive and fast-paced instant game that is sure to appeal to sports fans and casino players alike.
We are especially excited about the game’s in-play betting and cash-out options, ensuring players remain immersed in the gameplay at all times. Up ‘n Down allows us to expand our growing portfolio with another exciting sporting title.”

Kiron’s latest launch complements strong recent growth across key regulated markets including Spain, South Africa, Sweden, and Colombia. The company now supplies 51 games and variants in more than 60 countries.

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